Why Sponsor the 2014 CdA Diamond Cup Hydroplane Races?
A Quick Look at the Diamond Cup Demographics
If you were to drop an anchor just off the shore of the Coeur d’Alene Resort Hotel’s World-Class Golf Course and run a string 500 miles in any direction (or for you Canadians, 804.67 kilometers), you’d clearly understand why a corporate sponsorship of this event is well-worth considering.
A circle that large radiating from the pinned spot on the Bing map below will take you well into Alberta, a little farther than Edmonton. It will easily encompass Calgary, and more than half of Montana. It would take in all of southern Idaho, cross into Wyoming, Utah and Nevada, not to mention most of Oregon and the entire state of Washington and most of the more heavily populated areas of British Columbia including Victoria and Vancouver, BC.
Now that’s some demographic!
Who most likes the hydroplane races?
According to NBC Affiliates, who provided these fine statistics, the total reach of people within this demographic (the 500-mile, 804.67-kilometer radius) is somewhere in the proximity of 3,519,647 residents, not counting end-of-summer tourists.
Someone consulting the NBC Affiliate group who came up with these statistics advised that the CRA (Cumulative Reach Audience) of that number is exactly 117,321 people per every thousand US dollars spent. In other words, according to this source, you as a sponsor, or your sponsoring corporation could conceivably be in front of 117 people for every dollar in your contribution.
Because it comes from NBC-related advisors, I think we can safely assume those statistics and that revenue is directly related to the cost of television advertising to reach that many people. At the time these numbers were prepared each station within this circle of influence charged advertising rates of $5,000 US dollars for a 30-60 second spot when the advertiser ran at least 6 spots.
Figure statistically that you’re going to get focus from 2% of the target audience and that alone is 70,392 people, which interestingly enough flirts with the anticipated number of attendees at the 2014 Coeur d’Alene Diamond Cup Races, which are held Labor Day Weekend (an American holiday and end-of-summer for Canadians), August 29-31.
So where is the 2014 Coeur d’Alene Lake Diamond Cup held?
It’s just a day’s drive from anywhere in that circle we drew for you. Though the map below is interactive, you can pretty much tell where it’s located if you put a circle within this framework and drive to the center.
Now consider this
If you spent $30,000 on TV advertising to reach this same demographic, you’d reach (maybe) 117 people for every dollar, if you ran your short spot 6 times. Translate something else here: This year’s 2014 Coeur d’Alene Diamond Cup Races will live-stream on the Internet the entire two-days of the weekend run, to at least 110 countries. That’s a much larger population, you know. I’m sure you figured that out.
The average hydroplane race attendee is within the range of 18 to 59 years of age. Most of them (65% are male), 60% are married. 53% have children and according again to the statistics provided to us, 72% of these attendees are professionals and skilled labor.
92% of these race attendees own a truck or an SUV (got autos to sell?). 90% will attend or plan on attending future Unlimited Hydro and Grand Prix racing events (they come back).
Further, some analogue database reports that 76% of those watching watched both unlimited and limited hydroplane racing on the Internet. Again, our race will stream live.
The stat I like most
The projected revenue stream to local amenities in Spokane and Kootenai County for this event alone is $12,000,000 US Dollars. Hmmm!
I think I’ll make plans to attend.