Why Coeur dAlene Needs the Diamond Cup

The Diamond Cup Races stand out singly as the largest sporting event in Idaho's history. The amount of revenue brought into North Idaho from Diamond Cup events surpasses all other venues...in one 3-day weekend.  File photos provided by Diamond Cup promoters. Story by SandpointPR editor, Dwayne K Parsons

The Diamond Cup Races stand out singly as the largest sporting event in Idaho’s history. The amount of revenue brought into North Idaho from Diamond Cup events surpasses all other venues…in one 3-day weekend.
File photos provided by Diamond Cup promoters. Story by SandpointPR editor, Dwayne K Parsons

Corporate Sponsorship is a Community Benefit

There can be no doubt that sponsoring the return of the Diamond Cup Hydroplane Races to Lake Coeur d’Alene for Labor Day weekend is a wise investment for the benefit of the community, not only around the lake and in Coeur d’Alene, but throughout the Idaho Panhandle as well.

As the largest sporting event in the Idaho’s history, it has the potential of bringing millions of dollars into the state through direct and supporting services over the week surrounding the 3-day event. Perhaps the greatest benefit is felt by the Motels and Restaurants supporting the influx of an estimated 55,000 to 70,000 people from as far away as Edmonton and Calgary, Alberta and Seattle.

This year’s event will likely bring many contractors and laborers back from the oil fields of North Dakota as well for an enjoyable break with family and friends. We can only estimate the potential.

Preparing for race day encompasses a 2 or 3 day period prior to the races and at least two days following.

Preparing for race day encompasses a 2 or 3 day period prior to the races and at least two days following.

The Necessity of Corporate Sponsorship

Ticket sales can raise a lot of revenue, but most of that doesn’t happen until just prior to the event. It’s the nature of people to wait until the time is near.

But the upfront expenses of such a large event are considerable, well beyond what most people would imagine. It’s not just getting the boats and their crews here.

It’s the inherent costs of permitting, insurance, security, promotions, administration and much more–all of which have to be paid upfront, in advance…or there is no race.

It’s about families and community

The dream of technology, innovation and engineering feats starts in the young, the very young in some cases. An event like the Diamond Cup can impress itself on young minds who follow the impression into fulfilling careers that greatly benefit the technological advances of humanity.

It’s about technology, aerospace and dreams of achievement

Yeah, I include aerospace because this industry is also directly affected, in a very positive way, in the development of newly tested racing boat hulls, some of which are made right here in Hayden at NIC’s Aerospace Center on Dakota Avenue.

A hydroplane under construction at NIC's Aerospace Center in Hayden, Idaho.  Photo by Dwayne Parsons

A hydroplane under construction at NIC’s Aerospace Center in Hayden, Idaho.
Photo by Dwayne Parsons


It’s technology that trending in the aircraft industry: super strong, ultra lite fiber technology that’s setting a new standard in flight and space engineering technology.

This year’s event will live-stream over the internet to more than 110 countries worldwide. It will be watched by millions of people.

It’s about enjoying the last weekend of summer, preparing for school, and getting back to business

There’s a collective spirit of enthusiasm that rises up from the exciting competition of high-speed racing. But it’s not just the super fast boats that bring this on.

Five categories include vintage boats racing the way way they did 50 years ago or more. In that, the racing fever taps all generations and that’s partly why it draws so many people within a day’s drive of Coeur d’Alene.

Let's connect. Let's support the races!

Let’s connect. Let’s support the races!


Draw a circle on a map with a radius of 500 miles and you’ll see where the bulk of the influx comes from. Not everybody goes camping on Labor Day weekend. But just about everyone wants to get away, take a break or enjoy the last of summer before pitching headfirst back into work, school and family routines.

So this blog post is a personal request and an encouragement for all capable corporate decision-makers to step up to the plate in support of one of Idaho’s greatest draws.