The Little Boy Who Beeps
— General Electric (@generalelectric) September 4, 2014
Great Storytelling is Great Advertising
Telling a great story in an advertisement accomplishes far more than pumping a product or service. It does this by the fact that we identify and within the mechanism of identification, we remember what we saw, where we saw it and what it means to us.
This tweet came in on my Twitter stream and curious, I followed it over to the video. Glad I did! You can too. Just click on the link in the tweet.
See Also: Best 1-Minute Movie